Learn How Davie Fogarty Built Over 7 E-commerce Businesses Generating $270 Million in Sales in 3 Years

Kirsten Lowe
8 min readNov 12, 2021

Bonus: You can now look over his shoulder to learn how he does it for FREE

Davie Fogarty, founder of the Oodie, Calming Blankets and Pupnaps.
Source: Screenshot from Davie Fogarty’s YouTube Channel

If you want to learn how to build a successful e-commerce business, you want to learn from someone who’s done it. Davie Fogarty certainly fits the bill. He has generated over AU$270 million in sales over the last 3 years from his e-commerce businesses. At 26 years of age, he debuted on the Australian Financial Review’s Young Rich 2021 list (cut-off age is 40 years) this year at №38 with a personal net worth of AU$170 million.

His most successful e-commerce brands so far are The Oodie (a novelty wearable hoodie/blanket) and Calming Blankets (weighted blankets to improve sleep and reduce stress). Davie isn’t a one-hit-wonder who somehow just got ‘lucky’ either. He has systemised his process enabling him to repeat his success to build other successful e-commerce businesses.

Davie started Pupnaps (calming dog bed) with his best friend 2 years after building The Oodie. They tested and validated the product through Shopify and Facebook ads and scaled the brand to $1M per month in revenue within just 6 months of launching.

Davie’s Early Entrepreneurial Efforts

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